Transforming China's Retail Landscape with Cutting-Edge Technology

China's retail sector has seen rapid transformation with the adoption of advanced network solutions. Leading the charge in this evolution are companies like Li Auto Inc., Chongqing General Trading, Wanda Cinema, Bianlifeng, and Luckin Coffee, all leveraging Ruijie Networks' innovative technology to enhance their operations and customer experiences.

Li Auto Inc.: Revolutionizing Electric Vehicles

Founded in 2015 and headquartered in Beijing, Li Auto Inc. is a luxury smart electric vehicle brand that aims to create mobile and happy homes. Since its NASDAQ listing on July 30, 2020, the company has expanded rapidly. By November 2023, Li Auto had established 174 retail centers across 93 cities in China, supported by 236 after-sales service centers and authorized body and paint centers in 171 cities. This extensive network is underpinned by Ruijie WIS network solutions, ensuring seamless connectivity and superior service.

Chongqing General Trading: Pioneering Retail Excellence

Chongqing General Trading, originating as "Chongqing Department Store" in 1950, is Southwest China's largest state-owned commercial enterprise. Ruijie Networks designed a comprehensive network construction plan for their hypermarkets, providing stable wireless connectivity for mobile POS systems, inventory management, and smart weighing machines. This network enhances consumer experiences with seamless mobile payment and internet communication, deployed in over 100 stores.

Wanda Cinema: Leading the Entertainment Industry

Established in 2005, Wanda Cinemas operates 260 cinemas with 2,300 screens in over 80 cities, dominating China's cinema market. Ruijie Networks provides Wi-Fi services for over 200 Wanda Cinemas, utilizing intelligent wireless APs, the MCP cloud marketing platform, and the MACC NOC cloud platform for unified monitoring and configuration management. This setup simplifies on-site configuration, supports information push for blockbuster films via WeChat, and enhances the overall customer experience.

Bianlifeng: Redefining Convenience Stores

Bianlifeng, a brand of Beijing Ziyoufeng E-commerce Co., Ltd., revolutionized convenience store shopping with big data and intelligent software and hardware. By February 2018, Bianlifeng had opened 100 stores featuring "Feng Xiaogui," a self-service checkout cabinet. Ruijie Network solutions enable seamless internet access, app promotion, and unified store management. RFID unmanned shelves, equipped with customized antennas and readers, inventory over 200 items within 5 seconds, ensuring efficient and accurate stock management.

Luckin Coffee: Innovating the Coffee Experience

Ruijie Networks partnered with Luckin Coffee to build intelligent Wi-Fi networks across all their coffee shops, facilitating digital marketing and app-based purchasing. The wireless networks and EG series gateways ensure customers can download the Luckin Coffee app within 2-5 seconds, essential for new customer acquisition. With over 500 stores covered by Ruijie's SNC network management software, maintenance time and costs are significantly reduced, enhancing operational efficiency.

These success stories highlight how Ruijie Networks is driving innovation in China's retail sector. By providing robust and scalable network solutions, Ruijie Networks helps businesses like Li Auto, Chongqing General Trading, Wanda Cinema, Bianlifeng, and Luckin Coffee deliver exceptional customer experiences, streamline operations, and stay ahead in a competitive market. The future of retail in China is undoubtedly bright, powered by technology and connectivity.